The Bing Thing

Bing is on and is on the move. And Bing is slowly eating into the market shares of Google in the highly competitive US Search Engine market. What Microsoft missed out on in the early days of the internet age, it is trying to catch up using its Bing Search Engine.

And, its moves are taken note of by Google. It is widely believed that Google's Caffeine Test Search engine is in response to Microsofts's Bing. So, how is Bing different from Google and Yahoo Searches?

While the engines are still being reverse engineered by experts, apparently, Bing provides a lot more visuals in its search results than the traditional Google - in the form of picture results and videos - at the top of the page, with news and blog results relegated lower down or even to the second page. And, Bing seems to be geared up more to selling stuff on-line rather than merely disseminating information to seekers.

Caffeine from Google (that's the code name of an initiative by Google that has seen its top brass put their brains together, evidently to combat the Microsoft offensive in search engine space) seems to be more in line with the Bing effect, with pictures and video results finding their way upwards than the results churned out by the conventional algorithm.

Bing has reportedly been gaining market share month after month from May, with its latest figures standing at 8.9%, at the expense of Yahoo and Google. That's enough to keep Google on its toes.