Ford gains Market Share - and has set its production sights higher than what they were last quarter. The struggling icon has shown fresh signs of resilience as it has ignored nay-sayers and has kept its foot on its pedal.
Ford has upped its production forecasts by 10,000 vehicles for the coming quarter to 495,000 and has set its fourth quarter productions targetted at 570,000 units - not a mean achievement for a brand that had taken its eyes off the quality ball in ambitious extravagance a few years back and had lost track. Ford, that lost its sheen then has steadily been on the decline, its fortunes getting only worse with the recession.
Having avoided Federal funding - the only car maker among the Big Three to do so - Ford has capitalised on the "Cash for Clunkers" bonanza and is cashing in on the new excitement on American roads. How far this monetary push will take Ford is a question on everybody's minds. For now, Ford is busy meeting new demand - and wouldn't complain on that either.
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